This fantastic new fragrance combines the stylish yet contemporary spirit of Burberry London. It symbolizes the international London lifestyle with freedom and tranquil poise.
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Burberry is a British luxury fashion house, manufacturing clothing and other apparel. Its distinctive check pattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells through concessions in third party stores. It also runs a catalogue business and has a fragrance line. Both HM Queen Elizabeth and HRH The Prince of Wales have granted the company Royal Warrants. Today, Burberry's trademark products are its fashionable handbags and exclusive fragrances. The current Design Director is Christopher Bailey.
The trench, black, white and red pattern known as haymarket check or the 'Burberry classic check' was first used as a lining for their trenchcoat in 1924. It wasn't until as late as 1967 that the Burberry Check, now a registered trademark, was widely used on its own for items including umbrellas, scarves and luggage. Then the "Novacheck" was introduced for the younger market, and later on altered again making it more 'exploded' (bigger) and also slanted in a diamond or a "mitre". This makes it what it is now- diagonal shape. Then Christopher Bailey made the debut of the "Housecheck" during the runway show of S/S 06? The Housecheck is a more 'exploded' version of the Novacheck and its trademark is that, the material is always cotton/cloth like based compared to the Nova and Haymarket where it is Coated Canvas Based. So in a glance, the base price entry level for younger market is Nova (base level), then Haymarket Check for the older customers who like to stick to the traditional look, and then theres the Housecheck which is the most superior of Checks for the Fashion conscious.
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